Intro to channel idents

A channel ident is the first clear message of what a channel stands for, it is also the strongest visual representation of the channel.

Channel idents all have a few things in common. These are the things I think they have in common. 

- Logo. They all show their logo to represent who they are.

- Music. Most of the channel idents use music or audio instead of voice-overs.

- Colourful images. Most use colourful images, animation or a certain color to portray their brand/company. For example E4 use a lot of animation, so it shows that it’s aimed at the younger generation. They show a taster of what the brand is all about.