TV advertising is a way of promoting a product to the target audience. Three different examples of TV advert characteristics are:

1.     Persuasion

2.     Unique selling point (USP)

3.     Slogans, brand names etc

An average American consumes 3000 different adverts each day. Adverts are seen on TV, billboards, Internet etc. The second most said word is Coca Cola.

Sometimes advertisers use character or a personality to help sell a product, this is successful because humans can connect to it. For example, people can’t connect with cigarettes, but can with the Marlboro man.

Advertising doesn’t always work. For example the Edsel car advert. The car wasn’t attractive so the consumers weren’t as interested and their product didn’t sell as much as they would expect. This shows that although the advert is good and the product isn’t, doesn’t necessarily mean it would sell.

Research is an important phase to make a TV advert because it helps you create different ideas that would sell. It helps with coming up with something different that the target audiences haven’t seen before. It also helps with finding out what makes the consumers tick. For example Mc Donald’s. Researchers have found that the consumers go to Mc Donald’s as a form of escape/break, and so they came up with a song to relate to why people go to Mc Donald’s, to get peoples attention and get them to going there more often.

Researchers show that the effective methods of advertising are, repeating something like a catch phrase so consumers remember it. Logos, brand names, images can make the consumer either want or not want the product. Music aswell sets the theme of an advert.

Adverts stop people from turning over by sometimes using pyrotechnics, special effects etc. The control was referred as the cross to the vampire of advertising. Advertising follows people, their interests, what they read and what they look at.

Now that more people spend more time watching the computer screen more than they would watch a TV screen, they decided to add more adverts to the Internet so people see them. This happens when each time a web surfer visits a site, electronic information called a cookie is created. Information from that cookie is then used to track the preferences of Internet users. But unfortunately most Internet users don’t click on the advertising so now they have to think of new approaches to grab the consumers. That’s when they decided to pay people to watch their adverts.