Type of persuasive technique | Link to an advert which uses this technique |
The Anecdote: Personal experience or story which is sold to use as proof | Cancer research advert |
Adjectives: Crisp, fresh, healthy nutritious, etc | Mc Cain: Chip factory |
Repetition: Key points, positives about the product, themes etc | Chewits advert |
Statistics: Often presented as factually accurate but sometimes they are a bit dubious | NSPCC: Cruelty to children must stop advert |
Fact: A statement that is true and can be proven | Colgate total toothpaste advert |
20111104
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